Why Platinum Dog Food Deserves a Spot in Your Bowl

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As dog owners, we all want the same thing for our dogs, food that’s nutritious, tasty, and gentle on our pups’ tummies. That’s why PLATINUM has become such a trusted name to many. Their range is large, including dry food, wet food, and snacks/treats.

All of which are built on the same principle: high-quality fresh meat, carefully cooked to preserve flavour and nutrition. Within this impressive range, their Beef, Iberico and Lamb dry food stand out as shining examples of what PLATINUM does best.

What makes PLATINUM unique:

1. A Unique Cooking Method

PLATINUM doesn’t make just dog food. They use a special technique called FSG or Fleischsaftgarung (literally meaning “meat-juice cooking”), which describes their own process where the fresh meat is gently prepared in its own juices, cooked gently at low temperature. Giving the food its ‘ Chewy Soft’ semi-moist texture, which the dogs seem to really love!

The FSG process is gentle and is what makes PLATINUM's dry food as nutrient-rich as a raw diet. All the natural vitamins and nutrients of the fresh meat ingredients are completely preserved.

FSG Dog Food Benefits:

1. No tummy bloat due to swelling (gentle on digestion).

2. Reduces the risk of gastric torsion

3. Natural nutrients like proteins, vitamins and creatine are better preserved.

4. The result is food that’s moist, aromatic and genuinely appetising for dogs.

2. Fresh Meat First

Every PLATINUM recipe, dry or wet; starts with at least 70% fresh meat. The unique FSG process cannot work without quality fresh meat and its juices.

That’s far higher than most standard dog foods, and it’s why so many dogs love PLATINUM.

The Beef and Lamb dry food are excellent examples:

• Beef: a robust, protein-rich option for dogs that thrive on classic flavours.

• Lamb: often better tolerated by dogs with sensitivities, while still offering plenty of high-quality protein.

  
  

3. Balanced Nutrition Across the Range

PLATINUM doesn’t stop at meat. Their foods are enriched with:

• Healthy oils (like salmon oil) for coat and joint health.

• Vegetables, fruits and herbs such as carrots, broccoli, apple and chamomile for natural vitamins and antioxidants.

• Essential vitamins and minerals, tested independently to guarantee quality and safety.

Whatever you're feeding your dog from the PLATINUM range (dry food, wet trays, or snacks), you’ll find the same commitment to balance and digestibility throughout!

Spotlight on PLATINUM's Beef & Lamb Dry Food

Among PLATINUM’s full range, the Beef and Lamb dry foods deserve extra attention. Why?

1. High palatability: Dogs genuinely enjoy the taste, often making mealtimes something to look forward to.

2. Gentle digestion: Thanks to the way the food is cooked, it’s easier on sensitive stomachs.

3. Visible benefits: Many owners report shinier coats, better stool consistency, and steady energy levels.

These two recipes highlight why PLATINUM is different: they’re not just “dog food” but carefully crafted meals.

The Wider PLATINUM Range

In addition to dry food, PLATINUM also offers:

Wet Food: Made with the same high fresh-meat content, ideal for picky eaters or as a tasty topper.

Specialist Dry Food: For dogs who have specific needs, such as Senior, Light and Hypoallergenic

Snacks & Treats: Healthy, meaty bites that use the same cooking principles as the main meals.

This makes it easy to feed a consistent, high-quality diet across all mealtimes and rewards.

Why Consider PLATINUM?

If you’re weighing up whether PLATINUM is the right choice for your dog, here are the key benefits:

1. Meat-rich, nutrient-preserving recipes.

2. Cooked in a way that supports digestion.

3. Options for all dogs include dry food, wet food, and treats, with the Beef and Lamb dry food standing out as a perfect everyday staple.

Final Thoughts

Every dog is different, but Platinum’s approach; fresh meat first, gentle cooking, no artificial extras, makes their foods a strong choice for many. If you’re new to the brand, starting with their Beef or Lamb dry food could be the best way to see what a difference this style of feeding can make.

Your pup’s wagging tail (and shiny coat) might just say it all. Click here to shop the range

Thanks For Reading

Sarah, Chester & Crumble